Spam-to-search ratio: Google promises to 'do better'

Even though global spam volumes mysteriously dipped in the final weeks of 2010, Google has admitted it could and should "do better" to curb content farms and actively filter spam from search results.

In an official Google blog post responding to "a spate of [negative] stories about Google's search quality", the search seraph pledged to do more to lower spam levels and outwit content farms in a bid to clean up search and keep web users sweet.

Mountain View man Matt Cutts blogged that while Google's "pure webspam" levels have been knocked nearly in half over the past five years, the search seraph had recently come under fire as there had been a "slight uptick of spam in recent months."

Given that global spam volumes took a tumble over Christmas as a Russian crime outfit operating a network of malware-infected computers temporarily ceased spamming operations, many have been critical that the web's biggest search engine would see an increase.

"We hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.

"We take pride in Google search and strive to make each and every search perfect. The fact is that we're not perfect ... However; we can and should do better," Cutts wrote.

Tim Bradshaw, blogging for The Financial Times noted Google's blog post and spam-stifling promises could be timed to sway EU officials investigating whether the search seraph, amongst other things, avoids taking action on spammy content served by sites displaying Google ads.


Source: www.bigmouthmedia.com